Design + build
Site structure, interface design and custom development. Responsive and accessible, with performance tested before launch.
Custom websiteCustom website studio · Utrecht
Custom website design and development shaped around your goals, audience and content. Copy, photography and motion can be produced within the same project. View work ↓ See project scopes ↓
Six directions across image, film and interaction. The rail moves on its own; hover to pause, then drag to browse.
Site structure, interface design and custom development. Responsive and accessible, with performance tested before launch.
Custom websiteClear copy and visual direction developed for the actual pages, formats and customer journey.
Copy + art directionHalf-day, full-day or multi-day photography, video, animation and stop motion for product, lifestyle, portrait and fashion.
0.5 / 1 / multi-dayTechnical SEO, analytics, newsletter setup and maintenance, with performance measured before and after launch.
Measure + maintainIndicative prices · excluding VAT
Maintenance plans cover technical updates, uptime and form checks, an agreed content allowance and scheduled performance review.
Define the goal, audience, pages, functionality, content and production days.
Agree the sitemap, page objectives and first copy before visual design is finalised.
Create photography and motion for the exact page positions, crops and formats.
Develop and test responsive behaviour, accessibility, performance and technical SEO.
Connect analytics and newsletter tools, then begin the agreed maintenance plan.
KADER / CODE is a network of carefully vetted independent specialists, collaborating on site in Utrecht and remotely.
Members bring around 15 years of professional experience on average and remain active on large-scale, demanding projects in their day-to-day practice. The network spans strategy, design, development, copy, photography, film and motion.
For each custom website and presentation, we assemble a dedicated team around the actual scope and introduce clients directly to the people responsible for delivery. This keeps production focused, capacity flexible and timelines efficient.
AI has moved quickly into everyday creative and technical work. It can create meaningful efficiencies, but it also carries a clear risk: when it replaces judgement instead of supporting it, the result can feel generic or detached from the brief. Ignoring capable tools altogether can be equally inefficient. We treat the decision as a matter of proportion, not ideology.
We use AI where it can reliably support largely invisible systems—research assistance, organisation, testing, analysis and repetitive technical tasks. Everything intended to represent a client in public or create an emotional response remains directed, reviewed and accountable to an experienced human specialist. We monitor audience expectations, including growing signs of AI fatigue, and never use the technology simply because it is available.
Share the business goal, required pages, production needs, launch date and expected audience.