Custom websites, copy, photography and moving image planned and produced together.

01 / STUDIO

Custom website studio · Utrecht

Built for
your vision

Custom website design and development shaped around your goals, audience and content. Copy, photography and motion can be produced within the same project. View work See project scopes

02 / OUR WORK

Photography, film, motion.
Interactive.

Selected projects / 01—06 Moving right
Commercial portrait of a woman using a laptop in a digital workspace
01 / PhotographyPortraitTechnology / workplace
Commercial lifestyle photograph of two colleagues working together
02 / PhotographyLifestyleWorkplace / collaboration
Draft food-production frame showing a chef plating a dish Film slot
03 / Stop motionFood & drinkStudy frame / film to follow
6 sec loop
04 / AnimationAkoolProject excerpt / 01:02—01:08
Campaign portrait of an architect at a construction site
05 / CampaignBuilt environmentPortrait / location
Interactive study / 01 Guide the ball to the exit
06 / InteractiveExit / 01Pointer maze / live
03 / SERVICES

Website and production,
in one scope.

01

Design + build

Site structure, interface design and custom development. Responsive and accessible, with performance tested before launch.

Custom website
02

Content

Clear copy and visual direction developed for the actual pages, formats and customer journey.

Copy + art direction
03

Production

Half-day, full-day or multi-day photography, video, animation and stop motion for product, lifestyle, portrait and fashion.

0.5 / 1 / multi-day
04

Launch + support

Technical SEO, analytics, newsletter setup and maintenance, with performance measured before and after launch.

Measure + maintain
04 / PROJECT SCOPES

Indicative prices · excluding VAT

Clear starting points.

Maintenance plans cover technical updates, uptime and form checks, an agreed content allowance and scheduled performance review.

05 / PROCESS

From scope
to launch.

  1. 01Scope

    Define the goal, audience, pages, functionality, content and production days.

  2. 02Structure

    Agree the sitemap, page objectives and first copy before visual design is finalised.

  3. 03Produce

    Create photography and motion for the exact page positions, crops and formats.

  4. 04Build

    Develop and test responsive behaviour, accessibility and performance, then deliver the site SEO ready.

  5. 05Launch

    Connect analytics and newsletter tools, then begin the agreed maintenance plan.

06 / TEAM

Built around
the brief.

KADER / CODE is a network of carefully vetted independent specialists, collaborating on site in Utrecht and remotely.

01 / THE NETWORK

Senior specialists, selected for the work.

Members bring around 15 years of professional experience on average and remain active on large-scale, demanding projects in their day-to-day practice. The network spans strategy, design, development, copy, photography, film and motion.

02 / THE MODEL

One dedicated team, without unnecessary layers.

For each custom website and presentation, we assemble a dedicated team around the actual scope and introduce clients directly to the people responsible for delivery. This keeps production focused, capacity flexible and timelines efficient.

OPEN NOTE / AI

How we use AI.

AI has moved quickly into everyday creative and technical work. It can create meaningful efficiencies, but it also carries a clear risk: when it replaces judgement instead of supporting it, the result can feel generic or detached from the brief. Ignoring capable tools altogether can be equally inefficient. We treat the decision as a matter of proportion, not ideology.

We use AI where it can reliably support largely invisible systems—research assistance, organisation, testing, analysis and repetitive technical tasks. Everything intended to represent a client in public or create an emotional response remains directed, reviewed and accountable to an experienced human specialist. We monitor audience expectations, including growing signs of AI fatigue, and never use the technology simply because it is available.

07 / START

Tell us what
you need.

Share the business goal, required pages, production needs, launch date and expected audience.

Utrecht · Netherlands

We use these details only to respond to your brief. Read our Privacy notice.